Today's New Homes/Pioneer Press
May 17-18
"Boutique big in Chicago"
  
Chicago is a city that does things big—the tallest building, the largest convention facility, the largest public library, even the biggest collection of French impressionist paintings outside of the Louvre. So it may come as a surprise to learn that when it comes to residential development in the city, some Chicago developers are thinking small~specifically, they're thinking "boutique."
  
While a boutique is usually thought of as a small business offering specialized products and services, the term can be applied to buildings as well. A boutique building usually has fewer residences than a building of a comparable type; it might offer residents special services; and it has an atmosphere created by unique themes or finishes that gives the feeling of being in a special building. Although this certain je ne sais quoi is impossible to capture on a floor plan or list of features, it is nonetheless attractive to many home buyers.
  
"People who buy a home in a boutique building are like people who shop in boutique stores, they're looking for something different, something not everyone else has," says Bob Horner, co-principal of Winthrop Properties.
  
In the case of Printers Corner, a 17-story by Winthrop Properties at Printers Row, that "something different" can be found in both its special features and its size.
  
"While other mid-rises in Printers Row have 150 units or more, Printers Corner, with only 88 homes, certainly is more intimate by comparison," says Horner. "But Printers Corner is also a boutique building because of the features and finishes we have incorporated into each home."
  
One of the most notable features is that each home has floor-to-ceiling corner windows. Because there are only eight homes per floor, the building's faceted design allows for each to have a corner view. Italian cabinets and a 42-inch plasma TV are also part of each home at Printers Corner.
  
Printers Corner is located at the corner of Polk and Wells in the South Loop. Homes measure 743 to 2,290 square feet and offer one to three bedrooms plus den, one to three baths, and balconies. Base prices range from the $275,000s to the $840,000s. Deeded garage parking is available from $36,000.
  
To learn more about Printers Corner, call (312)880-1234.
 
 

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